Samples

On this page you can find a few samples of direct-mail fundraising letters and other writing. For insights into how I think, I’ve provide some commentary at the beginning of most of these pages.

 

Fundraising Letters

Delta Tau Delta Educational Foundation [via Gabriel Group] (1 of 2) – the Foundation provides scholarships and leadership training to undergraduate members of the fraternity.

Delta Tau Delta Educational Foundation [via Gabriel Group] (2 of 2)

Maryville_University – appeal to Homecoming attendees

Pedal the Cause – my own St. Louis cancer research fundraiser

St. Louis Poetry Center – a spec project to introduce an arts-supportive audience to the Poetry Center

St. Louis Area Foodbank – a spec project to solicit new donors

 

Blog posts

St. Louis Poetry Center (1) – a monthly communication to supporters; a spec post

St. Louis Poetry Center (2) – a second communication; also spec

St. Louis Pet Rescue – a sample spec post designed to inform those who are involved with the organization

 

Press Release

Press_Release_Freshen-Ups Dry CleaningSpec press release.

 

“Thank You” Autoresponder

Pedal the Cause; spec automatic response to donation to a cancer research fundraiser

 

Direct Mail Package

I created a spec package for Catholic Charities of Tennessee, to highlight connections between the following:

My commentary on this package: Stories included are composites, built from research from the website. I wish I had the opportunity to speak to clients directly in order to get testimonials and background. Additionally, I did not provide any sample outer envelope or premium/freemium consideration, as those should be decided in consultation with the client and tie specifically to a campaign.

 

Website Content

About Me rewrite

 

Insurance Industry

Wisdom (?) Of The Crowd; Society of Actuaries Forecasting & Futurism Contest Winner

 

Grant Writing – Letter of Inquiry

Spirit_of_Discovery_Park_Gateway_Foundation; Letter written to a local foundation. Though the foundation typically focuses on art-related installments in the region, they approved our request to submit the full grant application, due to the clear need and viable partnership options demonstrated.