business development, craft

6 Pros (And 5 Cons) of Working With Freelancers

Let’s see, we’re smart, funny, sophisticated, and we won’t drink all the good bourbon at your happy hour. That’s enough, right? Oh, wait, you want some value for your time here? Ah, makes sense. Without further ado, here are my observations on some positives and negatives to working with freelancers, whether they be for graphic design, creative content, project management, or something else.

Pro #1: You Don’t Need To Fill Their Schedule

Freelancers work project-by-project, or sometimes on retainer (which would be a set fee for a set amount of work each time period). This means you can get work done at the level you need, without worrying that you’ll have to continually find things for your freelancer to do to make her worth what you pay her. She can step in during crunch times and lend a hand to get you past a deadline, and afterwards you both can say, “See you next time!” without any hard feelings or obligations.

Con #1: They May Not Be Available Just When You Need Them

Because that freelancer has to keep her own pipeline full, she may not be as readily available to take on a large or urgent project right when you need the help. Her next two days to two months might be booked with work already, without any kind of flexibility to adjust for your project. This could leave you scrambling or working that overtime anyway, just when you thought you were in the clear.

Pro #2: They’ll Have Experience In The Tasks Your Asking For

People generally transition into freelancing from a previous career. Yet they don’t forget all the things they’ve done before, and that means when they’re promoting themselves as a freelancer in a certain area, they know what they’re talking about. Suppose you’ve got a new project or new expansion that you’re considering. If you have the choice of an internal employee with no experience in such projects or an external freelancer with extensive knowledge of best practices, you would probably do well to leverage that freelancer’s expertise for a project or two. If you give the whole thing to the new internal hire, it will probably get finished, but the after-action review will likely say “This could have been done so much better.” Adding that external freelance help can build your capacity while minimizing some risks.

Con #2: They Will Need Some Time To Learn About You

If you’ve got a niche product or industry, it might take a little time to help your freelancer understand just what your ideal customer is, what your unique market position is, or why you’re doing what you’re doing now. If you work with new freelancers often, this re-education process can get tedious. You might find that telling your own story becomes a hindrance to getting more of your work done, and so you’ll turn to internal people who already know what, why, and how.

Pro #3: They Can Focus On The Project At Hand

When you hire a freelancer to design a flyer, that’s all they’re going to do. They won’t get distracted by the March Madness pool, or reorganizing the mail process to make it more efficient. They will focus on what they’re doing for you, and not stick their noses into business they don’t belong in. You can get the work done without office politics, without losing focus, and with a sense of single-minded purpose that can often fade in a less-structure environment. Trust me on that one, I spent 16 years in offices. It’s easy to see why Dilbert hits so many nerves.

Con #3: Freelancers Aren’t Full-Time

That is, they won’t be devoting all of their time to your organization. They’ll be working on multiple projects at once, which means you might have to break down your project into various steps, when the alternative might be to just assign one big block of work and let it go. The freelancer will likely check in multiple times over the project lifetime, which may feel like dragging out the process and adding unnecessary feedback loops, but that’s because the freelancer doesn’t want to waste any time in the end redoing a project just because the final delivery “didn’t quite feel right.” As a result, you might feel like you have to “manage” the project more than with an internal employee.

Pro #4: Low Overhead

Freelancers are generally solo-preneurs, so interacting with them is talking directly with the professional. You probably won’t have a sales executive and an account manager in between you and your designer, a situation which, frankly, is easy to evolve into at larger firms. It’s a necessity of growth and specialization, but it does add some barriers into the communicative process. Plus, having such low overhead means you’re usually not paying for a fancy office space, multiple layers of middle management, and ancillary services that don’t add any value to your project.

Con #4: Their Hourly (Or Project) Rate May Look High Compared To Your Salaried Employees

This is a function of two elements. One, you are paying the professional directly, so they’ll likely need to allocate some of their revenue to support processes like bookkeeping services, supplies, etc. It’s not all profit for them.

And, two, your salaried employee is getting paid more than just the dollars on the paycheck. You’re also paying taxes, benefits, vacation, and coffee and Junior Mints in the break room. So a freelancer who’s charging $70 an hour is going to look real expensive, at first glance, compared to a salaried employee who earns $60,000 a year (really close to $30 / hour). But if you do the math on that salaried employee, they’re probably not being effective all 40 hours a week, 2,000 hour a year. Maybe 2/3 of their time is actually focused on work. The rest is bathroom breaks, quarterly meetings, and extra-long lunches. Add in taxes, benefits, and all the ancillaries, and I bet your hourly rate for your freelancer is really, really close. Don’t dismiss a quote out-of-hand just because it seems high relative to your current employees.

Pro #5: Wide Backgrounds Often Bring New Insights

While no good freelancer should be distributing confidential or proprietary information, when you work with someone who’s had a broad background of project experience, he is likely to have seen something that worked in another area that you had no idea about. You can leverage his broad base of knowledge to apply to a new situation. This wide reach approach means that you’re not just limited to things that all of your competitors are currently doing. You might be in hospitality and your freelancer can give you a feel for what works in steel production, or how an education group approached a similar problem. This expands your opportunities for success by expanding the marketplace of potential solutions.

This goes hand-in-hand with the next positive to working with freelancers, that they’re quick to learn.

Pro #6: They’re Generally Quick Learners

Freelancers have to be. They’re meeting new people, new industries, and potentially taking on new projects all the time. This means they need to know how to get up to speed quickly, to make connections on limited data, and to ask crucial questions that get to the heart of the matter. You might feel like this is “probing” or “intrusive”. Frankly, though, these quality questions will enable you and your freelancers to work better to create a more effective final product, and the discovery process can ensure that you’re able to clearly define what you want and why.

Con #5: Their Style May Not Be For You

Despite all the positives, working with a freelancer just might not fit your style. You might need to be able to check in more often than that freelancer is able to work with you. You may want to retain a lot of the creative control, rather than give your freelancer freedom to explore. You might not have payroll or vendor systems set up to adequately pay your freelancers. You may just like the regularity and security of having someone always on-staff that could do whatever you asked of them, without a project scope document and an agreement negotiation each time. And it could be that the freelancers you come across just aren’t that good at what they do, and so you’re willing to invest the time and money in a search for a permanent hire. If that’s best for you, then it would be a waste of time to try to convince you otherwise.

Conclusion

Hiring a quality freelance professional can bring new knowledge and insights to your team. She may also bring some headaches and challenges, too. Knowing beforehand what you want and why will smooth the process, and who knows? Your freelancer could even work herself out of a job by adding to the knowledge base and revenue of your team that you have the capacity and skill to hire someone else full-time. I’d call that a win any day.

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